Ilhem Allagui
Northwestern University in Qatar, Journalism, Faculty Member
Research Interests:
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This book examines the stresses that the Internet and its constitutive IP technologies bring to the establishment and ongoing articulation of a young nation-state, the United Arab Emirates; socially, culturally, economically and... more
This book examines the stresses that the Internet and its constitutive IP technologies bring to the establishment and ongoing articulation of a young nation-state, the United Arab Emirates; socially, culturally, economically and politically. In so doing, this book positions the UAE as a bellwether not only for other young Gulf states that are in the process of building out their digital infrastructure but also for emergent post-national states such as Canada, and so-called traditional federal states such as the United States, Russia, China, and India, where post-national trends towards political and economic regionalism and cultural disaggregation are under way. This book accomplishes this by combining a discussion of recent developments in communications, cyber, cultural and social theory with a detailed analysis of the results of a longitudinal large-scale survey research project—The Emirates Internet Project (EIP), a member partner of the World Internet Project—that surveys residents of the UAE along the dimensions enumerated, above.
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This paper employs the collective case studies approach in an examination of four award-winning Public Relations campaigns conducted across a variety of social media platforms in order to determine the best practices of, and near term... more
This paper employs the collective case studies approach in an examination of four award-winning Public Relations campaigns conducted across a variety of social media platforms in order to determine the best practices of, and near term trends, in the effective use of social media for Public Relations. In their examination of these campaigns the authors discern the following trends in best practices: Social media campaigns employ digital storytelling techniques that are both immersive and emotive, and that promote various forms of content sharing; these stories involve members of the target audience in at least one form of open-ended offline engagement that involves sharing behaviours; the content is optimized for mobile displays and controls; and, finally, the content is timely. The authors conclude that, although marketers think of social media in terms of brand awareness and reputation management, the effective use of social media in Public Relations campaigns can generate conversion, facilitate brand positioning, and maintain continued brand sustenance. The authors conclude that the effective use of social media is disrupting the PR campaign cycle: The role of campaign events to generate publicity in service to a PR campaign may, in the future, be displaced by social media campaign tactics which belong to an entirely different ecosystem where the act of sharing social media content generates publicity in lieu of a campaign event.
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This essay aims to shed light on the cultural and mediated communication practices that have altered the heretofore dominance of political institutions while describing the mechanisms and expressions of resistance shaping the post-2011... more
This essay aims to shed light on the cultural and mediated communication practices that have altered the heretofore dominance of political institutions while describing the mechanisms and expressions of resistance shaping the post-2011 Arab public sphere. Whether they are accomplished artists, experienced activists, or simply individuals who happen to have access to reach out to the world, activists have exerted disruption and contributed to the political and sociocultural transformations in the region through a variety of cultural and creative soft methods along with more mainstream actions such as street occupations, protests, and sit-ins. Digital communications have been used at different moments in activism events and have been tied to their progress. This article and the collection of papers in this special section use case studies to narrate genres of activism and discuss the roles that digital communications have played in the Arab spring mobilizations.
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Research Interests: Terrorism, Governance, Regulation, Pornography, Cyberspace, and 3 moreState, Cyborgs, and Technosocial
New Information and Communication Technologies are recognized as having a great potential to drive development in the Arab world and reduce the digital gap among countries and regions. Efforts to promote this vision are displayed by... more
New Information and Communication Technologies are recognized as having a great potential to drive development in the Arab world and reduce the digital gap among countries and regions. Efforts to promote this vision are displayed by private and public sector and ...
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Political Islam is at the forefront of all political discussions in and about the Middle East. It is associated regionally and internationally with terrorism affecting the interstate as well as intrastate politics and conflicts. The... more
Political Islam is at the forefront of all political discussions in and about the Middle East. It is associated regionally and internationally with terrorism affecting the interstate as well as intrastate politics and conflicts. The ways in which the A.
Abstract This chapter uses results from the Emirates Internet Project to address effects of the Internet upon the articulation of expatriate communities in the UAE, in particular the Internet's effect upon the aggregation of... more
Abstract This chapter uses results from the Emirates Internet Project to address effects of the Internet upon the articulation of expatriate communities in the UAE, in particular the Internet's effect upon the aggregation of expatriate cultures and polities in the UAE. These groups' ...
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... 1 of 20 Article No. 6 Multiple Mirrors of the Arab Digital Gap Ilhem Allagui American University of Sharjah, UAE Abstract This paper discusses the digital divide in the Arab region. It studies the digital divide on double dimensions:... more
... 1 of 20 Article No. 6 Multiple Mirrors of the Arab Digital Gap Ilhem Allagui American University of Sharjah, UAE Abstract This paper discusses the digital divide in the Arab region. It studies the digital divide on double dimensions: the access and the usage. The access gap ...
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CHAPTER 4 Webcasting in Canada: The Imbedded Media Claude Martin, Ilhem Allagui, and Marylaine Chaussé University of Montreal Canadian webcasting has been developing in a quite favorable context. Internet penetration is high and spending... more
CHAPTER 4 Webcasting in Canada: The Imbedded Media Claude Martin, Ilhem Allagui, and Marylaine Chaussé University of Montreal Canadian webcasting has been developing in a quite favorable context. Internet penetration is high and spending on cultural products or ...
CHAPTER 19 The Arab World: The Broadband Market Is Taking OffHow Far Away Is Webcasting? Ilhem Allagui and Claude Martin University of Montréal The Arab Telecommunication market has been witnessing an important change over the last... more
CHAPTER 19 The Arab World: The Broadband Market Is Taking OffHow Far Away Is Webcasting? Ilhem Allagui and Claude Martin University of Montréal The Arab Telecommunication market has been witnessing an important change over the last decade. Transformations ...
